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bloom BABY creates gentle, soothing, all-natural baby wipes for families and their little ones. Hypoallergenic and unscented, bloom BABY wipes bring together signature textured fabric, fresh glacial water, and organic, plant-derived vitamins for a skin-soothing clean.

Brand Story

bloom BABY first started off with a wish list for all babies: they wanted a wipe that was safe, effective, all-natural, soothing to a rash, gentle on sensitive skin, unscented, hypoallergenic, organic, and cruelty-free. So they created just that, starting with fresh glacial water and adding in their proprietary all-natural formula of organic, plant-derived vitamins A, B-Complex, D, and Omega-3 and Omega-6 for natural skin-soothing and healing. From there, their research and development team worked to create a wipe whose large, textured surface cleared messes with just a single wipe. And that’s how the magic of bloom BABY was born, creating a wipe that’s all-natural, effective, and soothing.

Impact Story

bloom BABY’s products are made of all-natural ingredients and free of common chemicals that are harsh on both skin and planet — including sodium lauryl sulfate, coco lauryl sulfate, parabens, phthalates, formaldehyde, alcohol, and chlorine.