Dovetail is a new kind of design company that creates original products.

Founder Story

Dovetail is the publishing imprint of W&P Design, a Brooklyn-based food and beverage design company. Founded in 2016, Dovetail pairs impactful books with original products from W&P Design, across multiple topics and categories. Dovetail embraces a new publishing model that produces contextual commerce for the real world on an accelerated timeline that matches the velocity of today’s consumer trends.

Dovetail carefully selects a limited number of projects each season based on consumer trends, market analysis and retailer demands.