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Preserve's mission is to help reduce the harm caused by the industrial age by demonstrating that consumers can be both fabulous and lighter on the earth.

Founder Story

Since his childhood in rural Western Massachusetts, Eric Hudson has always been at his happiest when outdoors. After many years of work in the finance and consulting worlds, his appreciation for the natural world inspired him to apply his professional experience toward preserving the environment. Studying the recycling system, as it existed at the time, Eric noticed a missing link. More consumers were recycling, but few manufacturers were putting recycled materials to good use. Low-quality penholders and cheap ashtrays abounded, while thoughtful vision was absent. In 1996, to address this gap, Eric founded Preserve. Eric dedicated his new venture to using Earth's resources more efficiently and responsibly, and to transforming recycled materials into products that were functional, well-designed and fun to use. Where better to start than with a familiar everyday necessity like the toothbrush?

Green Story

Preserve is the leading maker of performance driven and stylish 100% recycled household products. Preserve is powered by the recycling efforts of individuals and companies collecting #5 plastic—such as yogurt cups and other common household containers—via Preserve’s Gimme 5 program. The Gimme 5 program collects and transforms #5 plastics into new Preserve products. All recycling and manufacturing is done in the USA.