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With 13 scents and 5 formulas, Routine has a natural deodorant for everyone. This female-founded company is all about self-care, sustainability, and seriously fresh scents. 

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Founder Story

Sisters Neige and Pippa Blair spent years looking for an effective, stylish, and clean deodorant before they finally took the plunge and made it themselves. The result? A line of all-natural deodorant creams that work for everyone — from those with sensitive skin to those who prefer their personal care vegan or unscented.

Green Story

All Routine ingredients are as clean as it gets — you'll never find ingredients like aluminum zirconium, aluminum chlorohydrate, parabens, triclosan, or propylene glycol in their products. Routine also uses sustainable packaging and supports charities that help birds, bees, wolves, and kids. It's good for you and good for the planet.