banner banner.png

Premium, thoughtfully-selected nutrients for the whole family — all wrapped up in all-natural, delicious gummies and delivered at a fair price. SmartyPants starts by sustainably sourcing the essential nutrients we need, then wraps them up into healthy gummies that are free of GMOs, allergens, and any synthetic colours or flavours. And the cherry on top? Each bottle purchased funds a nutrient grant for Vitamin Angels, a non-profit that provides life-changing vitamins and minerals to at-risk moms and children.


Founder Story

SmartyPants was founded in 2010 by co-founders (and later, husband and wife team) Courtney Nichols and Gordon Gould. They were overwhelmed by the massive amount of supplements and vitamins on the market, and knew it was a common pain point for families — everyone can relate to Courtney’s experience in the vitamin aisle, “where you just stand there and see 75,000 bottles and you have no idea which one to get.”

So the Goulds decided to solve that problem, creating a user-friendly, all-in-one gummy vitamin made of sustainably sourced, premium ingredients. The result? SmartyPants — vitamins that are delicious, carefully and consciously crafted, and make the world a better place.

Impact Story

From the very start, SmartyPants has aimed to bring better health to as many people as possible. A big part of that has been bringing essential nutrients to those who have a harder time accessing them, which is why SmartyPants has partnered with Vitamin Angels since their early days. As part of their partnership, SmartyPants makes a matching one-for-one micronutrient grant for every bottle of vitamins sold, helping mothers and children in need gain access to life-changing vitamins and minerals. Since SmartyPants launched, they have made over 8 million nutrient grants to vulnerable people in over 50 countries around the world.