SmartyPants is on a mission to simplify health without sacrificing quality. Because they believe you shouldn't have to pay an exorbitant price to get the best ingredients from a source you trust. So, their supplements deliver the highest-quality essential vitamins and nutrients available in an all-in-one format that’s easy and enjoyable to take, day after day. That’s the smarter approach to healthier.


Founder Story

Founded in 2011, SmartyPants was created by a group of concerned parents and leaders in health and wellness who knew everyone deserved premium nutrients at a fair price and in a convenient format. They started with multifunctional gummy supplements for kids and adults, formulated based on the needs of the average American diet. Since then, they’ve expanded their portfolio to include supplements custom-tailored for a range of life stages and dietary requirements.

SmartyPants’ team thinks about everything that goes into their formulas. And everything that doesn’t. Because ingredient quality matters, whether you’re baking a cake, building a semiconductor, or making supplements. And as the latest science and research changes, SmartyPants constantly reformulates, rethinks, and innovates to ensure that their supplements fill typical nutrient gaps in the Western diet and help people live a happier and healthier life. They’re committed to using the most premium nutrients available without any synthetic colors, artificial flavors, or sweeteners.

It’s SmartyPants’ belief that good health belongs to the real world. So, for every bottle of SmartyPants sold, the company makes a 1•for•1 nutrient grant to children and mothers in need through their partnership with Vitamin Angels. Vitamin Angels provides lifesaving vitamins to more than 61 million mothers and children at risk of malnutrition in 74 countries worldwide. Thanks to your help, SmartyPants has made more than 8.1 million grants to date.

SmartyPants… because it’s the smarter way to healthier.

Impact Story

From the very start, SmartyPants has aimed to bring better health to as many people as possible. A big part of that has been bringing essential nutrients to those who have a harder time accessing them, which is why SmartyPants has partnered with Vitamin Angels since their early days. As part of their partnership, SmartyPants makes a matching one-for-one micronutrient grant for every bottle of vitamins sold, helping mothers and children in need gain access to life-changing vitamins and minerals. Since SmartyPants launched, they have made over 8 million nutrient grants to vulnerable people in over 50 countries around the world.